I often get asked about copywriting and how I turn out great sales pages so quickly.The answer is dull.I cheat.To be fair, it’s not any kind of naughty cheating…It’s just a simple “system”.The same system is applied to almost any information product or software sales copy that I write and here’s the bit that will […]
If you’ve been around the “IM” (Internet Marketing) scene for any length of time, you’ll have noticed that many affiliates promote launches using bonuses. This isn’t a debate on how sensible a practice this is, but you eventually come to find out that most of them are just a large pile of resell rights cobblers […]
Imagine for a moment, switching on your TV and instantly finding a selection of curated content, perfectly suited to your current interests, passions, and tastes. Now imagine that as your interests change, your TV automatically updates to always give you the perfect content whenever and wherever you need it. This individualized, curated content delivery IS […]
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Have you heard of “grounded theory?” Me neither, until fairly recently… Any and all research is “grounded”, it is grounded in the data that forms that research. But very few studies result in a “grounded theory”. Common perception is that grounded theory is a qualitative methodology, in actual fact, it is an inductive one. The […]
You know I don’t promote many of the “launches” these days. Most of them are crap that has been created just for the sake of having a product out there. Something that’s needed no real effort, a brain fart that worked once and so they made it into a method and gave it a name […]