Marketing Sandwich Podcast August 2023

In this episode of Marketing Sandwich, I speak to Dennis Becker.

Check out Dennis Becker and Barb Lings awesome DAB Insiders at https://lnkto.it/dabinsiders/

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Navigating the AI Hallucination Highway: 5 Pit Stops to More Reliable AI Responses

Picture this: you're cruising down the AI highway, wind in your hair, the hum of the engine beneath you, and the open road ahead. Suddenly, your trusty AI companion starts seeing pink elephants and unicorns prancing on the road. No, you haven't stumbled i... Read more
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Some thoughts on ChatGPT…

Are you considering using ChatGPT for your business? As a language model trained by OpenAI, ChatGPT can be a powerful tool for generating content, answering customer inquiries, and more...However, like any tool, there are pros and cons to using ChatGPT in... Read more
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The Importance of Storytelling in Marketing

Storytelling is an ancient art that has been used for centuries to pass down knowledge and entertain. In marketing, storytelling is used to communicate a brand's message and create a connection with its audience. It's not just about telling a story; it's ... Read more
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The Perfect Squeeze Page.

You know I do a shed load of split tests right?It becomes addictive (yeah even though it sucks at first lol),Anyways this isn't about doing split tests... it's about some results that you can benefit from knowing.Screw the data - this is just the usable s... Read more
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Double Your Income With Simple Split Tests.

If you're not split testing,  you are throwing money away, and yet running a split test is a lot easier than you probably think.Trust me, split testing is a vital part of marketing your products and services. You might do OK without it, but you could have... Read more
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Simple Software Products ARE STILL The Future.

I wrote a piece as a chapter heading in a book over fifteen years ago.I was right then…And I’m right now…The only difference is that the platforms have changed.Where as back then it was fine to make software for just PC’s, the world has changed a lot…And ... Read more
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Automatic Content Creation?

Becoming a "Product Creator" is one of the best things you'll ever learn to do.Because those unique products you create can be:Sold online.Given away to build an audience.Offered as exclusive bonuses when someone makes a purchase via your affiliate link.A... Read more
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How most high ticket internet marketing coaching programs work (or don’t)…

Let me say right out of the door - this is not a pitch for coaching.But it is a demonstration of an excellent value proposition.You may be aware that I spent most of 2017 and the first part of 2018 running group coaching programs...It's something I've cho... Read more
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What products a veteran marketer is buying…

You know I don't promote many of the "launches" these days. Most of them are crap that has been created just for the sake of having a product out there. Something that's needed no real effort, a brain fart that worked once and so they made it into a metho... Read more
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