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Have you heard of “grounded theory?” Me neither, until fairly recently… Any and all research is “grounded”, it is grounded in the data that forms that research. But very few studies result in a “grounded theory”. Common perception is that grounded theory is a qualitative methodology, in actual fact, it is an inductive one. The […]
So many products, especially in then Internet Marketing niche are simply rehashes of other products. Some are simply PLR rehashes and others are just someone explaining something they just learnt in their own words. So for example, if Jim wants to write a book on persuasion, he could buy half a dozen books on persuasion, […]
This is what the dictionary says… Alchemy noun, plural al·che·mies for 2, 3. a form of chemistry and speculative philosophy practised in the Middle Ages and the Renaissance and concerned principally with discovering methods for transmuting baser metals into gold and with finding a universal solvent and an elixir of life. any magical power or process of transmuting […]
I wrote that post title as a chapter heading in a book over fifteen years ago. I was right then… And I’m right now… The only difference is that the platforms have changed. Where as back then it was fine to make software for just PC’s, the world has changed a lot… And the internet […]