Writing to sell is not all twinkle and fairy dust.
It’s an extremely important, and very learnable skill, which helps you sell your crafts over, whether you go about the process consciously, or through sheer trial and error, you’ll Read more
How to get all your outsourcing jobs done right the first time.
It drives my students crazy!
What does?
Telling them to outsource anything they don’t really want to do themselves…
Why?
Let’s face it…
Outsourcing can be a real pain in the neck.
The idea of it sounds great on Read more
Sneakily tapping into people’s emotions for increased sales.
People love to tell you they are logical and rational, and that they make decisions based on the facts.
But what people say and what they do are two different things.
Between you and me, people make decisions based Read more
