Tests and Tweaks

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What “Grounded Theory” is and how product creators can be their own worst enemies.

Have you heard of “grounded theory?” Me neither, until fairly recently… Any and all research is “grounded”, it is grounded in the data that forms that research. But very few studies result in a “grounded theory”. Common perception is that grounded theory is a qualitative methodology, in actual fact, it is an inductive one. The […]

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This video might help you get unstuck.

One thing I noticed in my time coaching… People get stuck on the exact same things. This video will help.

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The Quick and Easy Guide to Boosting Your Email Response Rates (and Profits)

If you have an email list, then one of your top priorities is to boost the response rate of that list. In other words, you want to engage your readers. You want them to click on your emails and then hang on your every word… In fact you want them to sit by their inboxes […]

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The Perfect Squeeze Page

You know I do a shed load of split tests right? It becomes addictive (yeah even though it sucks at first lol), Anyways this isn’t about doing split tests… it’s about some results that you can benefit from knowing. Screw the data – this is just the usable stuff… I won’t bore you with actual […]

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Double Your Income With Simple Split Tests.

Split testing is one of those things loads of marketers ignore, because they think it’s overly complicated or isn’t really necessary…

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