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Have you heard of “grounded theory?” Me neither, until fairly recently… Any and all research is “grounded”, it is grounded in the data that forms that research. But very few studies result in a “grounded theory”. Common perception is that grounded theory is a qualitative methodology, in actual fact, it is an inductive one. The […]
So many products, especially in then Internet Marketing niche are simply rehashes of other products. Some are simply PLR rehashes and others are just someone explaining something they just learnt in their own words. So for example, if Jim wants to write a book on persuasion, he could buy half a dozen books on persuasion, […]