product creation

Gardener woman holding hoe. doing vegetable garden for Sweet potato planting

What “Grounded Theory” is and how product creators can be their own worst enemies.

Have you heard of “grounded theory?” Me neither, until fairly recently… Any and all research is “grounded”, it is grounded in the data that forms that research. But very few studies result in a “grounded theory”. Common perception is that grounded theory is a qualitative methodology, in actual fact, it is an inductive one. The […]

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How Can You Create and Sell Unique Information Without Having to be an Expert…

So many products, especially in then Internet Marketing niche are simply rehashes of other products.  Some are simply PLR rehashes and others are just someone explaining something they just learnt in their own words. So for example, if Jim wants to write a book on persuasion, he could buy half a dozen books on persuasion, […]

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