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Gardener woman holding hoe. doing vegetable garden for Sweet potato planting

What “Grounded Theory” is and how product creators can be their own worst enemies.

Have you heard of “grounded theory?” Me neither, until fairly recently… Any and all research is “grounded”, it is grounded in the data that forms that research. But very few studies result in a “grounded theory”. Common perception is that grounded theory is a qualitative methodology, in actual fact, it is an inductive one. The […]

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