So many products, especially in then Internet Marketing niche are simply rehashes of other products.  Some are simply PLR rehashes and others are just someone explaining something they just learnt in their own words.

So for example, if Jim wants to write a book on persuasion, he could buy half a dozen books on persuasion, read them and then cherry pick out all the best ideas from the books and create a  new course, video series,  book or whatever.

But what if you’d rather create unique information that no one else is selling?