Someone asked me the other day why I called my new book “The Trewth.”
Here’s what I told them…
The dictionary definition of “trewth” is…
trewth (usually uncountable, plural trewths)
Obsolete form of truth.
The harsh reality is that these days, “truth” is becoming obsolete amongst those who sell within the “Internet Marketing” and “MMO” niches.
And because speaking out like this is becoming obsolete, the name seemed to fit.
Sure, there are those who will tell you the truth when it suits them or when it’s not a friend’s launch. That’s bullshit isn’t it? Morals and ethics apply to everyone. That’s why I’ve even called out people I have previously worked with (after going to them multiple times privately).
There will always be the con man, the short cut artist, the lamer and the scammer…
But you can learn to spot them a mile off.
If you hate them as much as I do then you’ll love how I blow the roof of the IM business in “The Trewth,”